In explaining why his new computers didn't come with Blu-ray drives as some were expecting, Apple chief Steve Jobs described Blu-ray as a "bag of hurt".
It was the licensing that gave him a headache, apparently.
"Blu-ray is just a bag of hurt. I don't mean from the consumer point of view. It's great to watch movies, but the licensing is so complex," Jobs reportedly told reporters,
"We're waiting until things settle down, and waiting until Blu-ray takes off in the marketplace before we burden our customers with the cost of the licensing and the cost of the drives," which is nice.
Keeping costs down for punters and all that.
Further explaining why Apple won't keep costs down to Netbook size, Jobs said that was merely "a nascent market that's just getting started."
"We'll see how it goes," he said beatifically.
Story source:
theinquirer.net.
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