Parks Associates, the Dallas-based research firm, says worldwide Blu-ray player sales will jump 800 percent over the next four years to 40 million.
Parks estimates that standalone Blu-ray player sales (not including the Sony Play Station 3, which has a Blu-ray player inside) will hit five million worldwide this year, compared to 800,000 in 2007.
But Kurt Scherf, Parks' principal analyst, says standalone sales will jump to 40 million annually in four years.
Video Business notes that the NPD Group said last month that Blu-ray player sales will triple this year and double again next year.
"As a category, it's going to outpace a lot of other consumer electronics sales, because we see Blu-ray players complementing what's happening with HDTVs overall," Scherf told the publication.
He added that Blu-ray sales will be driven in part by a dramatic expansion in new titles from the Hollywood studios.
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